Home Entertainment NBCUniversal Creates Initial Activation of Massive Umbrella ‘FYC House’ – Deadline

NBCUniversal Creates Initial Activation of Massive Umbrella ‘FYC House’ – Deadline

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Deadline

EXCLUSIVES: In case you have any doubts that the Amy season is back live and you can be sure that networks, studios and streamers are doing their best and creating destinations with all the interactive opportunities for voters. This is a growing trend. Yesterday we announced Netflix FYCSEE plans and monthly activation at Raleigh Studios. Amazon, Warner Bros., Disney and others are also delving into their creative ways to get people out of the house. And now a new participant is entering the stage for this kind of agitation innovation in terms of capturing the square and inviting its voters.

NBCUniversal logo
NBCUniversal

For the first time, NBCUniversal comes into play and creates a single massive Emmy showcase for its platforms from Peacock and NBC to Bravo, E! and USA Network, each of which is a competitor in the awards space respectively, capturing the big Hollywood venue, which will begin on May 18 and run for a long week through May 25.

“We create exciting IP experiences and rely on our heavy-duty umbrella of huge content for broadcasting, cable broadcasting, our studios and streaming. With more than 99 Emmy nominations last year across the company, NBCU FYC House will take the opportunity to carry out awards and attract fans on our platforms. Thanks to the power of our talent, shows and brands, we will together give the members of the Academy a single window for all our eligible series, ”Deadline told NBCUniversal.

Renee Zellweger as Pam Hap
NBC

NBCU will take over the floor of the penthouse and the roof of the exclusive Aster Club for members only to showcase their collective and various Emmy-eligible series on all of its platforms. Invited guests, including the TV Academy and guild members, will be treated to special events and themed experiences, as well as access to panels and shows that are expected to include some of NBCU’s top-level talent. Invitations to a panel in NBC’s limited series arrived yesterday, The Pam case stars Renee Zellweger, Josh Duhamel and Judy Greer will take part in it. An invitation was sent today to join the stars of top chefs Padma Lakshmi, Tom Kolichki and Gail Simmons for another special event. Ana Gasteier will be among the many actors who will appear on American cars panel and reception.

Activations include the New York City skyline, which transports voters to the show, “where New York is not just a place, but a character.” During the activation test promise to try the famous street bites of New York Girls5eva, Harlem, Late Night With Seth Meyers, Russian Doll, Saturday Night Live, The Amber Ruffin Show, The Equalizer, The Gilded Age, The Tonight Show Starring Jimmy Fallon, Watch What Happens Live With Andy Cohen, on Law and order franchise and more.

Podma Lakshmi in the film
The best chef
Bravo / Nicole Weingart

Every night during the week guests are invited to explore the space to get an intimate look at the props, costumes and photos behind the scenes. They can take part in happy hours in front of the bar in the wine bar “Grand Crew”, meet the night DJs and have a snack, for example, “warm cookies” in the “Peacock Lounge”. At each table there will be tablets on which guests will be able to navigate the Peacock platform to see the latest Peacock originals and offers from all different brands. There are also show-themed little things designed to “excite the community and talk”. During the week, NBCU’s talent is scheduled to drive into the living room as well as take part in the photos. There will also be drinks from Hilltop, a community coffee shop of Issa Rae located in South Los Angeles.

Examples of other possibilities include “Take a photo or it didn’t happen” on an emotional photo booth where visitors act as the star of one of the many shows on display, taking selfies with Chuck or taking pictures with gaslite, the Watergate series now runs on Starz.

See the list of planned ones now NBCU FYC House events with dates below:

Wednesday, May 18 – The Pam Case (NBC)

Thursday, May 19 – Girls5Eva (Peacock, Universal Television)

Friday, May 20 – Late night with Seth Meers (NBC)

Great crew (NBC, Universal Television)

Saturday, May 21 – Angelina (Peacock, UCP)

The best chef (Lock)

American cars (NBC, Universal Television)

Sunday, May 22 – Cooking / baking (NBC, Peacock, Universal Television Alternative Studio)

Dr. Death (Peacock, UCP)

Monday, May 23 – Watch what happens live with Andy Cohen (Lock)

Killing It (Peacock, Universal Television)

May 24, Tuesday – Bel Air (Peacock, Universal Television)

https://deadline.com/2022/05/nbcuniversal-fyc-house-emmy-campaigns-1235017669/

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