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Taylor Swift says Ticketmaster fiasco was ‘unbearable’ to watch | Main stories

(NBC) – Taylor Swift on Friday responded to fan frustration over the failed advance sales of her upcoming tour, “The Eras,” which led to Ticketmaster’s decision to cancel public ticket sales.

In it Instagram storySwift wrote that “it goes without saying that I am extremely protective of my fans.”

“It’s really hard for me to trust outside entities with that kind of relationship and loyalty, and it’s really frustrating to just watch mistakes happen with no recourse,” she wrote in the post, which did not name Ticketmaster but referenced the ticketing debacle.

“There are many reasons why it has been so difficult for people to get tickets and I am trying to figure out how to improve this situation going forward,” she wrote. “I’m not going to make excuses for anyone because we’ve asked them several times if they can handle that kind of demand and we’ve been assured that they can.”

She added that it was “really amazing” that 2.4 million people got tickets.

“But what makes me so angry is that so many of them feel like they have to survive multiple bear attacks to get them,” she wrote.

Swift recently added 17 dates before Art Tour of the USA, which starts in March in Arizona and ends in August in Los Angeles. The tour will consist of 52 concerts.

Ticket holder tweeted On Thursday, that “due to the extremely high demand on the ticketing systems and the insufficient supply of tickets to meet this demand, tomorrow’s public sale of Taylor Swift | Eras Tour Cancelled’.

Swift addressed those who didn’t get tickets directly, saying “I hope to give us more opportunities to come together and sing these songs.”

“Thank you for wanting to be there.”

A spokesperson for Ticketmaster did not immediately respond to a request for comment on Swift’s response.

Ticketmaster said Thursday more than 3.5 million people pre-registered for Taylor’s Verified Fan sale, the largest in its history. Typically, the report says, 40% of fans invited to purchase tickets actually do so, and they buy an average of three tickets.

This meant that 1.5 million fans were invited to buy tickets, while the remaining 2 million were on a waiting list.

The company said the Verified Fan process usually limits the number of people who come to buy tickets, but this time it didn’t work as planned.

“A staggering number of bot attacks, as well as fans who didn’t have invite codes, resulted in unprecedented traffic to our site, resulting in 3.5 billion total system requests – 4x our previous peak,” Ticketmaster said.


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